television was reality shows and either Law and Order or CSI, along came a little show called Heroes. Oh, it's not for everybody, but for the geeks in the crowd, it was a breathe of fresh air.

As expected, there had to be action figures. Let's face it, anything that becomes remotely popular seems to require some form of mini-idol, either in articulated 'action' form or in the currently more popular statuesque 'Nerd Hummel' form. When this is driven merely by the popularity of the show/movie/game, it's often a bad idea. Sure, Lost has 15 million viewers, but how many of them are pop culture collectible nerds? A show's demographics needs to match up with the demographics of a product's buyers, otherwise it's not a good fit.